- Mary Nichols, Chair of the California Air Resources Board (CARB), is truly the superhero of California’s world-leading efforts to abate both air pollution and climate change. Initially an NRDC attorney, Mary was first appointed as chair of CARB by Gov. Jerry Brown from 1975-82, and again in 2010-18. She was appointed by Gov. Schwarzenegger from 2007-10, and by Gov. Newsom in 2019. She spent eight years as head of Air and Radiation at the U.S. Environmental Protection Agency during the Clinton Administration.
- Senator Fran Pavley (retired), served first in the California Assembly and then in the California Senate. Fran was the legislative author of AB 32 and SB 32, California's landmark legislation to set GHG emission reduction goals to fight climate change. Virtually all of California’s world-leading efforts have their origins in those two pieces of legislation. Another superhero, she now works as Environmental Policy Leader of the Schwarzenegger Institute at USC.
- Kevin De Leon, now an LA City Councilmember, was the President Pro Tempore of the California State Senate from 2014-18. He was the author of SB 100 to make 100% renewable electric power by 2045 the law of the land, and SB 535 requiring CARB to spend at least 25% of cap-and-trade revenue to benefit low-income communities disproportionately impacted by pollution across California.
- Senator Nancy Skinner is California Senate Majority Whip and a former member of the California State Assembly, where she served as chair of the Natural Resources Committee. Previously she was a City Councilmember in Berkeley, California, from 1984 to 1992, where she authored legislation to ban styrofoam at fast food restaurants. She later became International Director of ICLEI's Local Governments for Sustainability/Cities for Climate Protection Program, which engaged cities worldwide to take action to stop climate change.
- Terry Tamminen is President of 7th Generation Advisors, which empowers individuals and organizations to create and adopt solutions that protect our environment and fight climate change. In 2003 he was appointed by Gov. Schwarzenegger to be Secretary of the California Environmental Protection Agency, and later became the governor's Cabinet Secretary and Chief Policy Advisor. He then became Director of the Climate Policy Program of the New America Foundation, a think tank that focuses on a range of public policy issues, and later helped then former Gov. Schwarzenegger found the R20 Regions of Climate Action to accelerate green infrastructure projects and regional sustainability.
- Randall Winston, formerly Executive Director of the Strategic Growth Council, was appointed in 2015. SGC is a cabinet-level committee that coordinates the activities of state agencies to improve air and water quality; increase the availability of affordable housing, especially near transit; encourage greater infill and compact development; and assist state and local entities in the planning of sustainable communities and meeting AB 32 goals.
In just the first decade the measure we will talk about could generate $30 billion in funding to use for incentives and infrastructure investments—and it could generate $70 billion over two decades. With this funding California could:
MISSION #1: Meet the challenge set out in the 2018 IPCC Special Report and within a decade halt the progress of global warming and turn climate change around by a: Investing in accelerated deployment of zero emission vehicles of all kinds and other advanced technologies, and b: Dramatically reducing short-lived climate pollutants. These "super pollutants" cause 40% of global warming but decay much more quickly than CO2.
MISSION #2: Finish cleaning California's air by dramatically reducing diesel emissions to ensure attainment of federal clean air standards. Diesel technologies are the most prevalent source of the most harmful air pollution—which especially burdens disadvantaged communities near freeways and ports.
MISSION #3: Advance social equity and justice by identifying investments that can improve the health of people living in disadvantaged communities, and create jobs and opportunities that boost the economic vitality of these communities as air pollution and GHG emissions are reduced.